It's one of those jokes that's so obvious that no one would actually say it. So full marks to Ebuyer for winning TechRadar's 'Dad Joke Retailer of the Year 2017' award for the second year in a row with Optimus Day 2017.

We think it's a joke about Transformers but obviously we wouldn't want to Rumble™ them on that.

No this is not a Mirage™, to get its Crosshairs™ on a share of all of the money being spent today, UK electronics retailer Ebuyer has been on the Prowl™ and is attempting to Wheeljack™ Amazon's Prime Day with, yes, 'Optimus Day' – a day of deals all of its own.

The deals are not here for the Long Haul™ – they're all just 24 hour 'deals of the day' so if you like the look of something you'll need to zap over to Ebuyer at Lightspeed™.

Scattershot™ of deals

• Optimus Day deals at Ebuyer.com

This news is, of course, unlikely to send a Shockwave™ through the retail industry as many other online stores are also getting in on the action.

In fact there’s a metric Megatron™ of deals out there today with Argos, John Lewis, Currys and more all trying to Sidesweep™ Prime Day and Slingshot™ themselves to prominence with a Quickmix™ of 24 hour offers – though whether any of the prices are Devastator™ are yet to be seen.

At the time of writing many the deals were still on Lockdown™ but given Ebuyer’s electronics focus, you can be sure that many of the discounted products will emit a Soundwave™ or two.

While ‘Optimus Day’ is undoubtedly the worst joke this side of Black Friday, you’ve got to hand it to Ebuyer for adding some Jazz™ to what is otherwise a pretty intense day jam packed full of commercial messages – it’s been a bit of an Overload™. Some might even call it a Dreadwind™.

TechRadar would like to apologise for its Triggerhappy™ and Headstrong™ Onslaught™ of Transformers™ references in this article but for heaven’s sake don’t throw a Tantrum™ about it.

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While smartphones might have taken over from the humble compact camera, for those looking for far superior image quality, there's still plenty of premium compact cameras to pick from. 

A brilliant example is the Ricoh GR II, which with a sensor the same size of many DSLRs, is incredibly good value with Amazon's Prime Day price of only £379.

And remember, if you're not already an Amazon Prime member you can get a free trial today to take advantage of this and loads of other deals.

• Get the Ricoh GR II for £379 at Amazon

With a 16.2MP APS-C CMOS sensor (the sensor size found in many DSLRs) and much, much larger than those found in a smartphone), the GR II delivers excellent images. 

Rather than a zoom lens, the GR II has a fixed 28mm equivalent lens – the same field of view as most smartphone, with a fast maximum aperture of f/2.8. 

It's not the newest compact, but if you're looking for a high-quality camera to pop in your pocket, this is a great option at a decent price.

• It's Amazon Prime Day 2017, the online shopping giant's annual mega sale, with exclusive deals for Amazon Prime members – and if you’re not already signed up you can get a free trial today and join in the fun. Stick with TechRadar to find out how and when to grab all the best deals.

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Corsair's flagship all-in-on CPU cooler, the Corsair H115i, is currently discounted to £99.49 from its recommended retail price of £149.99 in Amazon's Prime Day sale. 

The discount is the first time the cooler has dropped below £100 on Amazon, and makes it incredibly cheap and easy to water-cool your CPU – perfect if you intend on overclocking your system. 

The cooler features a 280mm radiator, and comes complete with two 140mm fans. 

• Get the Corsair Hydro Series H115i All-in-one liquid cooler for £99.49

Whether you're running a cheap air cooler, or even the stock heatsink that came with your CPU, this is the perfect way to seriously improve your CPU temps. 

Alternatively, if you're willing to purchase one of Corsair's GPU cooling brackets, you can even attach the cooler to your graphic's card. 

This deal will be available for the rest of Prime Day, and will require a Prime subscription to take advantage of. If you don't have a subscription, Amazon is currently offering free trials. 

• It's Amazon Prime Day 2017, the online shopping giant's annual mega sale. Stick with TechRadar for how to grab all the best deals. 

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There are some great entry-level DSLRs from Canon and Nikon out there, but if you want a rugged beginner DSLR that sports a weather resistant body and lens, then Pentax's K-S2 is a great buy.

Normally £609.50 with a matching 18-50mm weather resistant kit lens, it can be picked up just £481.15 with Amazon's Prime Day deal. 

And remember, if you're not already an Amazon Prime member you can get a free trial today to take advantage of this and loads of other deals.

• Get the Pentax K-S2 with 18-50mm lens for £481.15 from Amazon

The K-S2 is the world's smallest dustproof, weather-resistant DSLR and features a 20MP sensor with an ISO range up to 51,200, while there's a solid 11-point AF system, 9 points of which are the more sensitive cross-type variant. 

The KS-2's viewfinder not only offers a 100% view, but it's also a proper glass pentaprism – cheaper DSLRs tend to use a pentamirror which offers only 95%, 96% or 97% coverage, while there's also a vari-angle display at the rear for Live View shooting. 

• It's Amazon Prime Day 2017, the online shopping giant's annual mega sale, with exclusive deals for Amazon Prime members – and if you’re not already signed up you can get a free trial today and join in the fun. Stick with TechRadar to find out how and when to grab all the best deals.

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