Huawei may have just found itself an ally in the most unexpected of places. According to a new report out of The Wall Street Journal, both the Defense and Treasury Departments are pushing back on a Commerce Department-led ban on sales from the embattled Chinese hardware giant.

That move, in turn, has reportedly led Commerce Department officials to withdraw a proposal set to make it even more difficult for U.S.-based companies to work with Huawei.

Defense Secretary Mark Esper struck a fittingly pragmatic tone while speaking with the paper, noting, “We have to be conscious of sustaining those [technology] companies’ supply chains and those innovators. That’s the balance we have to strike.”

Huawei, already under fire for allegations of flouting sanctions with other countries, has become a centerpiece of a simmering trade war between the Trump White House and China. The smartphone maker has been barred from selling 5G networking equipment due to concerns over its close ties to the Chinese government.

Last year, meanwhile, the government barred Huawei from utilizing software and components from U.S.-based companies, including Google. Huawei is also expected to be a key talking point in upcoming White House discussions, as officials weigh actions against the repercussions they’ll ultimately have for U.S. partners.

The Commerce Department has yet to offer any official announcement related to the report.

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If a thousand companies make their own smart light bulb, do a thousand companies also have to design a light switch app to control them?

Kraftful, a company out of Y Combinator’s Summer 2019 class, doesn’t think so. Kraftful builds the myriad components that an IoT/Smart Home company might need, puzzle piecing them together into apps for each company without requiring them to reinvent the light switch (or the pad lock button, or the smart thermostat dial) for the nth time.

Because no company wants an app that looks identical to a competitor’s, much of what Kraftful does is built to be tailored to each company’s branding — all the surface level stuff, like iconography, fonts, colors, etc. are all customizable. Under the hood, though, everything is built to be reusable.

This focus on finding the parts that can be built once makes sense, especially given the team’s background. CEO Yana Welinder and CTO Nicky Leach were previously Head of Product and a Senior Engineer, respectively, at IFTTT — the web service made up of a zillion reusable, interlinking “recipe” applets that let you hook just about anything (Gmail, Instagram, your cat’s litterbox, whatever) into anything else to let one trigger actions on the other.

Kraftful founders Nicky Leach and Yana Welinder

So why now? More smart devices are coming onto the market every day, many of them from legacy appliance companies who don’t have much (or any) history in building smartphone apps. Good apps are the exception — the Philips Hue app is one of the better ones out there, and even it’s a little wonky sometimes. Many of them are… real bad.

Bad apps get bad App Store reviews, and bad reviews dent sales. And even for those who dive in and buy it without checking the reviews first, bad apps means returned devices. According to this iQor survey from 2018, 22% of smart home customers give up and return the products before getting them to work.

“We kind of looked around and realized that 80% of all smart home apps have zero, one, or two stars on the app store,” Welinder tells me.

Knowing what’s working and what’s not with buyers is a strength of Kraftful’s approach; behind the scenes, they can run all sorts of analytics on how users are actually interacting with components in the apps they’re powering and adjust all of them accordingly. If they make a tweak to the setup process in one app, do more users actually get all the way through it? Great. Now roll that out everywhere.

“If you look at some of the leading smart lock apps, they all have very… very similar interfaces. They’ve basically gotten to a standardized user experience, but they’ve all be developed individually.” says Welinder. “So all of these companies are spending the resources designing and developing these apps, but they’re not getting the benefit of being standardized across the board and being able to leverage data from all of these apps to be able to improve them all at once”

Kraftful builds the app for both iOS and Android, tailors it to the brand’s needs, offers cloud functionality like push notifications and activity history, provides analytics for insights on how users are actually using an app, and keeps everything working as OS updates roll out and as device display sizes grow ever larger.

Of course, the entire concept of a dedicated app for a smart home device has some pretty fierce competition — between Apple’s Homekit and Google Home, the platform makers themselves seem pretty set on gobbling up much of the functionality. But most buyers still expect their shiny devices to have their own apps — something branded and purpose-built, something for the manual to point them to. Power users, meanwhile, will always want to do things beyond what the all-encompassing solutions like Homekit/Home are built for.

Folks at Google seem to agree with Kraftful’s approach, here — the team counts the Google Assistant Investments Program as one of the investors in the $1M they’ve raised. Other investors include YC, F7 Ventures, Cleo Capital, Julia Collins (co-founder of Zume Pizza and Planet Forward), Lukas Biewald (co-founder of CrowdFlower), Nicolas Pinto (co-founder of Perceptio), and a number of other angel investors.

Welinder tells me they’re already working with multiple companies to start powering their apps; NDAs prevent her from saying who, at this point, but she notes that they’re “some of the largest brands that provide smart lights, plugs/switches, thermostats, and other smart home products.”

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We are living through one of the nation’s longest periods of economic growth. Unfortunately, the good times can’t last forever. A recession is likely on the horizon, even if we can’t pinpoint exactly when. Founders can’t afford to wait until the midst of a downturn to figure out their game plans; that would be like initiating swim lessons only after getting dumped in the open ocean.

When recession inevitably strikes, it will be many founders’ — and even many VCs’ — first experiences navigating a downturn. Every startup executive needs a recession playbook. The time to start building it is now.

While recessions make running any business tough, they don’t necessitate doom. I co-founded two separate startups just before downturns struck, yet I successfully navigated one through the 2000 dot-com bust and the second through the 2008 financial crisis. Both companies not only survived but thrived. One went public and the second was acquired by Mastercard.

I hope my lessons learned prove helpful to building your own recession game plan.

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1. Goldman Sachs says it won’t take startups public without at least one ‘diverse’ director; it should go further

CEO David Solomon told CNBC that beginning this year, Goldman will no longer take companies public if they don’t have at least one “diverse” member on its board of directors.

Some will, perhaps rightly, see the announcement as little more than marketing. After all, it’s already widely viewed as unacceptable for a company to go public without at least one female board member and preferably far more diversity than that.

2. London’s Met Police switches on live facial recognition, flying in face of human rights concerns

The deployment comes after a multi-year period of trials by the Met and police in South Wales. The Met says its use of the controversial technology will be targeted to “specific locations … where intelligence suggests we are most likely to locate serious offenders.”

3. Sonos clarifies how unsupported devices will be treated

If you use a Zone Player, Connect, first-generation Play:5, CR200, Bridge or pre-2015 Connect:Amp, Sonos is still going to drop support for those devices. But at least the company is backing away from its initial decision that your entire ecosystem of Sonos devices would stop receiving updates, as well.

4. Meet the B2B videoconferencing startup that’s gone crazy for online dating

Eyeson’s website touts “no downloads, no lag, no hassle” video calls. But when TechCrunch came across founder Andreas Kröpfl last December, pitching hard in Startup Alley at Disrupt Berlin, he was most keen to talk about something else entirely: video dating.

5. Layoffs hit Q&A startup Quora

Quora, the 10-year-old question-and-answer company based in Mountain View, is laying off staff in its Bay Area and New York offices. CEO Adam D’Angelo did not disclose the scale of the layoffs.

6. As SaaS stocks set new records, Atlassian’s earnings show there’s still room to grow

Atlassian reported earnings after-hours yesterday and the market quickly pushed its shares up by more than 10%. Alex Wilhelm explores why. (Extra Crunch membership required.)

7. Wikipedia now has more than 6 million articles in English

The feat, which comes roughly 19 years after the website was founded, is a testament of “what humans can do together,” said Ryan Merkley, chief of staff at Wikimedia, the nonprofit organization that operates the online encyclopedia.

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Los Angeles is one of the most desirable locations for commercial real estate in the United States, so it’s little wonder that there’s something of a boom in investments in technology companies servicing the market coming from the region.

It’s one of the reasons that CREXi, the commercial real estate marketplace, was able to establish a strong presence for its digital marketplace and toolkit for buyers, sellers, and investors.

Since the company raised its last institutional round in 2018, it has added over 300,000 properties for sale or lease across the U.S. and increased its user base to 6 million customers, according to a statement.

It has now raised $29 million in new financing from new investors including Mitsubishi Estate Company (“MEC”), Industry Ventures, and Prudence Holdings . Previous investors Lerer Hippeau Ventures and Jackson Square Ventures also participated in the financing.

CREXi makes money in three ways. There’s a subscription service for brokers looking to sell or lease property; an auction service where CREXi will earn a fee upon the close of a transaction; and a data and analytics service that allows users to get a view into the latest trends in commercial real estate based on the vast collection of properties on offer through the company’s services.

The company touts its service as the only technology offering that can take a property from marketing to the close of a sale or lease without having to leave the platform.

According to chief executive, Mike DiGiorgio, the company is also recession proof thanks to its auction services. “As more distressed properties hit the market the best way to sell them is through an online auction,” DiGiorgio says.

So far, the company has seen $700 billion of transactions flow through the platform and roughly 40% of those deals were exclusive to the company.

“The CRE industry is evolving, and market players, especially younger, digitally native generations are seeking out platforms that provide free and open access to information,” said Gavin Myers, General Partner at Prudence Holdings, in a statement. “CREXi directly addresses this market need, providing fair access to a range of CRE information. As CREXi continues to build out its stable of services, features, and functionality, we’re thrilled to partner with them and support the company’s continued momentum.”

CREXi joins the ranks of startups based in Los Angeles that have raised money to reshape the real estate industry. Estimates from Built in LA count roughly 127 companies, which have raised in excess of $2.4 billion, active in the real estate industry in Los Angeles. These companies range from providers of short-term commercial office space, like Knotel, or co-working companies like WeWork, to companies focused on servicing the real estate industry like Luxury Presence, which raised a $5 million round earlier in the year.

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